Image Search Branding Opportunities
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image...
View ArticleInside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this...
View ArticleGoogle's Knowledge Graph: Implications for Search & SEO
The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics to help you judge your web presence and four factors to...
View ArticleThe 70/20/10 Model for SEO & Content Excellence
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content...
View ArticleEric Schmidt: Google vs. Apple Fight a Big Win for Users
The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman. Eric Schmidt also said Apple has learned "maps...
View ArticleHardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase...
View ArticleTowards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to...
View ArticleWriting Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of...
View ArticleB2B Content Strategy: How to Ensure Your Content Stars Align
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the...
View ArticleMaking the Most of the Open Data Movement
Governments and organizations are making huge amounts of data available to the public. We take a deeper look at the movement, why you should care, and some of the ways smart companies can turn the data...
View ArticleROPE: 4 Essentials for Global Integrated Digital Marketing
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration...
View ArticleDespite APIcalypse SEOs Still Need Rank Tracking Data
Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and, for many SEOs, the moved seemed to herald the end of their world. But...
View ArticleHow to Create a Visible & Engaging LinkedIn Profile
The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here’s how to make your profile visible and engaging so that...
View ArticleDefining an Enterprise SEO Strategy
This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a...
View ArticleMeasuring Content Success: 2013’s Key Data Challenge
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your...
View ArticleHow to Make Video a Successful Part of Your Content Marketing Strategy
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do...
View ArticleAudience Targeting in Mobile: 4 Key Elements of Context
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user...
View ArticleContent Marketing Nirvana
Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a...
View ArticleCreating a Social Engagement Plan in 4 Steps
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can...
View ArticleYouTube Now Gets More Than 1 Billion Unique Visitors Every Month
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also,...
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