Quantcast
Channel: Defining - sew_nql
Browsing all 79 articles
Browse latest View live

Image Search Branding Opportunities

Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image...

View Article



Inside Google Search Updates

It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this...

View Article

Google's Knowledge Graph: Implications for Search & SEO

The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics to help you judge your web presence and four factors to...

View Article

The 70/20/10 Model for SEO & Content Excellence

While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content...

View Article

Eric Schmidt: Google vs. Apple Fight a Big Win for Users

The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman. Eric Schmidt also said Apple has learned "maps...

View Article


Hardcore PPC Tactics at #Pubcon

The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase...

View Article

Towards a True Bounce Rate

A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to...

View Article

Writing Search Ads in Context

As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of...

View Article


B2B Content Strategy: How to Ensure Your Content Stars Align

Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the...

View Article


Making the Most of the Open Data Movement

Governments and organizations are making huge amounts of data available to the public. We take a deeper look at the movement, why you should care, and some of the ways smart companies can turn the data...

View Article

ROPE: 4 Essentials for Global Integrated Digital Marketing

Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration...

View Article

Despite APIcalypse SEOs Still Need Rank Tracking Data

Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and, for many SEOs, the moved seemed to herald the end of their world. But...

View Article

How to Create a Visible & Engaging LinkedIn Profile

The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here’s how to make your profile visible and engaging so that...

View Article


Defining an Enterprise SEO Strategy

This approach to enterprise SEO campaigns should give you a solid foundation on the basics of constructing a program that makes sense, is efficient, and maximizes your resources. In other words, it's a...

View Article

Measuring Content Success: 2013’s Key Data Challenge

Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your...

View Article


How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do...

View Article

Audience Targeting in Mobile: 4 Key Elements of Context

Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user...

View Article


Content Marketing Nirvana

Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a...

View Article

Creating a Social Engagement Plan in 4 Steps

A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can...

View Article

YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also,...

View Article
Browsing all 79 articles
Browse latest View live




Latest Images